Ethics and CSR: the strategy debate

Auteurs

  • Patrizia Gazzola Insubria University Department of Economics Varese Italy
  • Gianluca Colombo Institute of Management (IMA), University of Lugano,Switzerland

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https://doi.org/10.22409/conflu16i1.p332

Mots-clés:

Ethics, Corporate Social Responsibility, Strategy

Résumé

The aim of the paper is to find a link between CSR, ethic and strategy. First we analyze the evolution in the concept of Social Responsibility, the ethical dimension of CSR and the integration of ethics and CSR in the business strategy. In the paper the strategy becomes part of the culture of the economic entity and it is fully integrated into long-term strategy. In the second part of the paper, to better understand the link between CSR, ethic and strategy, we consider two Italian companies that have distinguished themselves for their CSR strategy: Olivetti and Luxottica.

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Références

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Publiée

2014-04-01

Comment citer

Gazzola, P., & Colombo, G. (2014). Ethics and CSR: the strategy debate. Confluências | Revista Interdisciplinar De Sociologia E Direito, 16(1), 84 - 98. https://doi.org/10.22409/conflu16i1.p332

Numéro

Vol. 16 No 1 (2014): Confluências

Rubrique

Artigos

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