Ethics and CSR: the strategy debate
##plugins.pubIds.doi.readerDisplayName##:
https://doi.org/10.22409/conflu16i1.p332Mots-clés:
Ethics, Corporate Social Responsibility, StrategyRésumé
The aim of the paper is to find a link between CSR, ethic and strategy. First we analyze the evolution in the concept of Social Responsibility, the ethical dimension of CSR and the integration of ethics and CSR in the business strategy. In the paper the strategy becomes part of the culture of the economic entity and it is fully integrated into long-term strategy. In the second part of the paper, to better understand the link between CSR, ethic and strategy, we consider two Italian companies that have distinguished themselves for their CSR strategy: Olivetti and Luxottica.
##plugins.generic.usageStats.downloads##
Références
Bartolomeo, Matteo and Savoldi, Paola (2002). Corporate social responsibility and local competitiveness: The case of Olivetti spa and Ivrea region, paper to be presented at the 10th International Conference of the Greening of Industry.Network: Corporate Social Responsibility - Governance for Sustainability June 23-26, 2002 in Göteborg, Sweden
Caizzi, Bruno (1962). Gli Olivetti, UTET, Torino
Carroll, Archie B. (1991).The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, Elsevier, vol. 34(4), pages 39-48
Colombo, Gianluca and Gazzola, Patrizia (2012). Estetica ed etica dell’organizzazione: semplicità e complessità dell’agire sostenibile. Estados Gerais da Gestão nos Países de Expressão Latina (SGMPEL) Lisboa, 22-23-24 de Março de 2012
Colombo Gianluca and De La Ville Valeire (2008). Sujet Economique, Gouvernance et Responsabilité sociale des entreprises, in Marchesnay M. and Payaud M, Stratégies et pouvoirs. Mélanges en l'honneur du Professeur Alain Charles Martinet, Fnege Vuibert, Paris
De Bettignies, Henri-Claude (2002). Reviewing meaning and contexts of the role of business in society, paper presentato in occasione del Launch of the European Academy of Business in Society, Fontainebleau.
European Commission (2011). A renewed EU strategy 2011-14 for Corporate Social Responsibility. Brussels 25/10/2011 http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri= COM:2011:0681:FIN:EN:PDF
Gallino, Luciano (1960). Progresso tecnologico ed evoluzione organizzativa negli stabilimenti Olivetti (1946-1959), Milano, Giuffrè
Gazzola, Patrizia (2012). Social performance enhances financial performance benefits from CSR. The Annals of the University of Oradea Economic Sciences - Tom XXI, 2012, ISSN 1582-5450 1st Issue July 2012 pag. 112-121
Gazzola, Patrizia. and Mella, Piero (2006), Corporate performance e Corporate Social Resposibility (CSR). A necessary choice?, Economia Aziendale 2000 web, 3/2006, at: www.ea2000.it: 1-22.
Godfrey, Paul C. and Hatch, Nile W. (2007). Researching corporate social responsibility: An agenda for the 21st century. Journal of Business Ethics, 70, 87-98.
Jamali, Dima, Mirshak, Ramez (2007). Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context, Journal of Business Ethics, Springer 72:243–262 )
Jucan, Cornel Nicolae and Jucan, Mihaela Sabina (2010). Dimensions and challenges of social responsibility, Annales Universitatis Apulensis Series Oeconomica, 12(1), 2010
Keeley, Michael (1988). A social contract theory of organizations, University of Notre Dame, Indiana
Laufer, Willim S. (2003). Social accountability and corporate greenwashing. Journal of Business Ethics, 43, 253-261
Lee, Min-Dong Paul (2008). A review of the theories of corporate social responsibility: Its evolutionary path and the road ahead. International Journal of Management Reviews, 10(1), 53-73
Masini, Carlo (1978). Lavoro e risparmio. Economia d’azienda, II edizione, UTET, Torino, 1978 (1° edizione 1970).
Molteni, Mario (2003). L’impresa tra competitività e responsabilità, in Impresa & Stato, n. 65, ottobre-dicembre, pp. 23-27
Novara, Francesco (2001). Un lavoro a misura d’uomo, in Un’azienda è un’utopia? Adriano Olivetti 1945-1960, Il Mulino, Bologna.
Novara et al, (2005). Novara, Francesco, Rozzi, Renato and Garruccio Roberta. (ed.), Uomini e lavoro all’Olivetti, Milano, Bruno Mondadori, 2005
Nunes, Carmina Simion Simescu Martinho and Simescu, Alexandra Simion (2010). Ethics and corporate social responsibility - a strategic approach within the organization, Studies and Scientific Researches - Economic Edition, no. 15
Perrini, Francesco (2003). Corporate Social Responsibility – Social Commitment (CSR-SC), progetto presentato a Roma, 29 aprile
Reich, Simon (2005). Les grandes entreprises qui revendiquent un comportement «responsable» obéissent-elles à des considérations nationales ou globales?, Revue Internationale des sciences sociales, Vol.2, N°185, pp. 551-571
Salomoni, Carlo (2011), Qualità e Walfare. Il caso Luxottica, Guerini Associati, Milano
Sapelli, Giulio (2002). La responsabilità dell’impresa, paper presented at the Conference promoting Corporate Social responsibility and disclosure. Fondazione Eni Enrico Mattei, 8th of March, Milano
Smart et al. (2010). Smart, Victor, Barman, Tanya and Gunasekera, Nilushika, Incorporating ethics into strategy: developing sustainable business models . Chartered Institute of Management Accountants, London
Smith, Craig (2003). Corporate social responsibility: Whether or how? California Management Review, 45(4), 52-75.
KPMG (2011). International Survey of Corporate Responsibility Reporting, http://www.kpmg.com/global/en/issuesandinsights/articlespublications/corporate-responsibility/pages/2011-survey.aspx
Veca, Salvatore (1993). L’evoluzione della dimensione etica della relazione individuo – impresa –società, in Sapelli et al., Il divenire dell’impresa, Anabasi, Milano
##submission.downloads##
Publiée
Comment citer
Numéro
Rubrique
Licence
Os autores mantêm os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Licença Creative Commons Attribution que permite o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista. Têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista. Possuem permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar alterações produtivas, bem como aumentar o impacto e a citação do trabalho publicado.