Professional identities in 'glocal' organizational contexts

Authors

  • Maria do Carmo Leite de Oliveira PUC-Rio
  • José Roberto Gomes da Silva PUC-Rio

Keywords:

organizational change, identity, culture, privatization

Abstract

One of the most important issues in organizational change is its effect on individual identities, which becomes more complex when different cultures are involved, as has been happening in the privatization of state-owned companies in Brazil. This study analyses the discourse of two employees of a Brazilian company which was privatized and is now managed by a European group, trying to understand how they see the changing situation in terms of the insertion of foreigners in the organization's scene. The results show that, when talking about foreigners, individuals try to strengthen their own identities within a challenging context.

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Author Biographies

Maria do Carmo Leite de Oliveira, PUC-Rio

Professora Associada do Departamento de Letras da Pontifícia Universidade Católica do Rio de Janeiro. É doutora em Lingüística Aplicada ao Português com trabalho focado na comunicação no contexto das organizações empresariais. Tem artigos publicados em livros e revistas especializadas sobre atendimento a cliente, identidade profissional e contextos organizacionais em processo de mudança. Publicou recentemente Language, teclmology and modernity: a study on interaction in a Call Center (Lisbon Centre for English Studies, 2004).

José Roberto Gomes da Silva, PUC-Rio

Professor Assistente do Departamento de Administração da Pontifícia Universidade Católica do Rio de Janeiro. É doutor em Administração com trabalhos focados em organizações em processo de mudança. Tem artigos publicados em livros, revistas e anais dos principais congressos na área de Administração. Publicou recentemente Communication and the Reconstruction of Identities in the Context of Organizational Change in Brazil (Lisbon Centre for English Studies, 2004).

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Published

2005-07-19

How to Cite

Oliveira, M. do C. L. de, & Silva, J. R. G. da. (2005). Professional identities in ’glocal’ organizational contexts. Gragoatá, 10(18). Retrieved from https://periodicos.uff.br/gragoata/article/view/33276

Issue

Vol. 10 No. 18 (2005): Senses, effects and resistance

Section

Language Articles

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