Undressing Anna Karenina

Authors

  • Amilcar Almeida Bezerra Universidade Federal de Pernambuco
  • Ana Paula Celso de Miranda Universidade Federal de Pernambuco

DOI:

https://doi.org/10.22409/pragmatizes.v0i6.10382

Abstract

The aim of this work is to contribute to understanding the dynamics of consumption in contemporary with the analysis of media processes as a source of (re / de) construction of brand identity through the appropriation of the meanings of the characters in the narrative, giving the viewer a projection by idealization. In this study, the film Anna Karenina, winner of the Oscar for best costume design in 2013, was used to present a methodological approach for the analysis of clothing as an instrument of cinematic storytelling and how this might be appropriate for the narrative of the marks used in the densification process of their significations.

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References

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LURIE, A. A linguagem das roupas. Rio de Janeiro: Rocco, 1997.

PENN, Gemma. Análise semiótica de imagens paradas. In: BAUER, Martin; GASKELL, George. Pesquisa qualitativa com texto, imagem e som: um manual prático. 5.ed. Petrópolis: Vozes, 2002. P. 319-342.

Published

2014-04-01

How to Cite

Bezerra, A. A., & de Miranda, A. P. C. (2014). Undressing Anna Karenina. PragMATIZES - Latin American Journal of Cultural Studies, (6), 212-227. https://doi.org/10.22409/pragmatizes.v0i6.10382

Issue

Section

Artigos (em Fluxo Contínuo)