Cultural policies, semiotic processes: The flag and the Holy Ghost Feast in Mogi das Cruzes, São Paulo

Abstract

A semiotic approach on the Holy Ghost Feast in Mogi das Cruzes, São Paulo, Brazil. It is a brief study about the meanings of the flags the prayers use during the events inside the great feast, seen here as a cultural heritage. It is undoubtedly one of the symbolic systems comprising the citizens’ identification process, even for those who, for religious or other questions, do not accept or do not participate in this party. We propose a study of speeches, more specifically the discursive productivity, in the light of semiotics discourse, and the effects of meaning, in the constitution of the subject in the context of local cultural policies. We selected the Divine’s Flag, that is a non-verbal text, for an analysis of intra and inter discursive relations.