About rationality and irrationality of our decisions

Authors

  • Rodrigo Mora Universidad Técnica Federico Santa María

Keywords:

human behavior, irrationality, predictability

Abstract

As its title suggests, this book postulates that human behavior is fundamentally irrational, that is,  driven by emotional factors that are difficult to understand for logical mind. This irrationality is, nonetheless, neither random or subjective, but to some extent predictable and rather universal. Furthermore, such irrational reasoning can be found at  different levels , from the way in which people acquire small or large-scale goods (a TV set or a house respectively), to the way  in which individuals make ethical decisions.

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Published

2011-08-31

How to Cite

MORA, R. About rationality and irrationality of our decisions. Fractal: Journal of Psychology, v. 23, n. 2, p. 425-428, 31 Aug. 2011.

Issue

Vol. 23 No. 2 (2011)

Section

Abstracts

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To the extent possible under the law, Fractal: Journal of Psychology has waived all copyright and related rights to the Reference Lists in research articles. This work is published in: Brazil.

To the extent possible under law,Fractal: Journal of Psychology has waived all copyright and related or neighboring rights to Reference lists in research articles. This work is published from: Brazil.