Where is my car? Examining wayfinding behavior in a parking lot

Authors

  • Rodrigo Mora Universidad Técnica Federico Santa María
  • José Manuel Allard
  • Carola Zurob

Keywords:

wayfinding, parking lot, inbound and outbound paths

Abstract

This article examines wayfinding behavior in an extended parking lot belonging to one of the largest shopping malls in Santiago, Chile.  About 500 people were followed while going to the mall and returning from it, and their trajectories were mapped and analyzed. The results indicate that inbound paths were, in average, 10% shorter that outbound paths, and that people stopped three times more frequently when leaving the mall than when accessing it. It is argued that these results are in line with previous research on the subject, which stress the importance of environmental information in shaping people`s behavior.

Downloads

Download data is not yet available.

References

ARTHUR, P.; PASSINI, R. Wayfinding: people, signs, and architecture. New York: McGraw-Hill, 1992.

BARBOZA, D. China, new land of shoppers, builds malls on gigantic scale. The New York Times, [online], 25 May 2005. Available in: <http://www.nytimes.com/2005/05/25/business/worldbusiness/25mall.html?pagewanted=all&_r=0>. Accessed on: 21 May 2014.

BAILENSON, J.; SHUM, M.; UTTAL, D. The initial segment strategy: a heuristic for route selection. Memory and Cognition, v. 28, n. 2, p. 306-319, 2000.

CONROY-DALTON, R. The secret is to follow your nose. Route path selection and angularity. Environment and Behavior, v. 35, n. 1, p. 107-131, 2003

GOLLEDGE, R. G. Path selection and human preference in human navigation: a progress report. In: CONFERENCE ON INFORMATION THEORY, COSIT, 2., 1995, Semmering, Austria. Proceedings... Lecture Notes in Computer Science, [S.l.], v. 988, p. 207-222, 1995.

MORA, R. Acerca de la racionalidad e irracionalidad de nuestras decisiones. Fractal: Revista de Psicologia, v. 23, n. 2, p 425-428, 2011.

STECK, S.; MALLOT, H. The role of local and global landmarks in virtual environment navigation. Presence, [S.l.], v. 9, n. 1, p. 69-83, 2000

VENEMANS, P. Redesign of a car park: the application of wayfinding principles. In: ZWAGA, H. J. G.; BOERSEMA, T.; HOONHOUT, H. C. M. (Ed.). Visual information for everyday use: design and research perspectives. London: Taylor & Francis, 1999. p. 275-282.

Published

2014-08-31

How to Cite

MORA, R.; ALLARD, J. M.; ZUROB, C. Where is my car? Examining wayfinding behavior in a parking lot. Fractal: Journal of Psychology, v. 26, n. 2, p. 267-278, 31 Aug. 2014.

Issue

Section

Articles