Capitalism’s transformations and individual’s formation: contributions of the Frankfurt School in the analysis of the presidential elections in the USA and Brazil

Authors

DOI:

https://doi.org/10.22409/1984-0292/v31i2/5619

Keywords:

liberal capitalism, monopoly capitalism, ideology, individual’s formation, Frankfurt School

Abstract

This paper has as theoretical reference the contributions of the authors of the first generation of the Frankfurt School. It aims to present the changes occurred in capitalism in the XIX and XX centuries and their impact in individual’s formation – still noticed nowadays. Therefore, characteristics of the liberal and monopoly capitalism are presented, as well as the ideology produced by such configurations of the production system. From this, it is highlighted as these elements affect the formation of the individual and how there are changes in its social function: opposition to adhesion. In order to do so, it has been analyzed some psychosocial phenomena that occurred in the last presidential elections in the USA and Brazil. If some propositions of the first generation of the Frankfurt School become anachronistic, as to the means, the contributions regarding mass manipulation become extremely actual. The reduction of individuals to algorithms demonstrates the bankruptcy of the model of bourgeois individuality. Far from being a nostalgic reference to the liberal model of individual, the article aims to demonstrate its contradictions in the contemporary world.

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Author Biography

Gustavo Henrique Carretero, Pontifícia Universidade Católica de São Paulo, São Paulo, SP

Possui graduação em Psicologia pela Pontifícia Universidade Católica de Campinas (2006), mestrado em Psicologia (Psicologia Social) pela Pontifícia Universidade Católica de São Paulo (2011) e doutorado em Psicologia (Psicologia Social) pela Pontifícia Universidade Católica de São Paulo (2018). Atualmente é psicólogo social da Prefeitura Municipal de Sumaré.

References

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Published

2019-07-30

How to Cite

CARRETERO, G. H. Capitalism’s transformations and individual’s formation: contributions of the Frankfurt School in the analysis of the presidential elections in the USA and Brazil. Fractal: Journal of Psychology, v. 31, n. 2, p. 83-90, 30 Jul. 2019.

Issue

Vol. 31 No. 2 (2019)

Section

Articles

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To the extent possible under law,Fractal: Journal of Psychology has waived all copyright and related or neighboring rights to Reference lists in research articles. This work is published from: Brazil.